While many customers receive product and service information from advertising, tradeshows, sales calls, and personal and professional networks, 80 per cent of Australians use the internet regularly, according to reports from Nielsen. This has a great impact on the strategies used in marketing.

Jacinta Hannaford, Clean Energy Marketing Solutions Manager at Great Southern Press – publisher of Solar Australia and EcoGeneration magazines – says that this creates an exciting opportunity for clean energy businesses.

“Strategically blending traditional marketing tactics, such as advertising, with new tactics, such as producing online educational resources and articles, can produce strong sales leads and growth results,” said Ms Hannaford.

“However, companies in solar don’t always use these new tools, either due to being unable to keep up with rapid changes in marketing, or lack of resources.”

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To help solar businesses of all sizes understand the how, what and why of advertising, Clean Energy Marketing Solutions has produced a whitepaper called How to effectively market your business in the solar industry.

Ms Hannaford says that this resource helps businesses in the industry understand how to create strategic plans, and select sound tactics and promotional channels.

The whitepaper includes:

  • The marketing fundamentals
  • Planning your marketing
  • 10 strategies for marketing
  • The most effective marketing channels
  • The importance of research and measurement
  • Marketing plan template.

Clean Energy Marketing Solutions creates engaging marketing and communications specifically for businesses in the solar industry. Unique expertise and access to the solar industry means the division can execute integrated marketing communications campaigns across a variety of online and offline media to ensure that companies reach new and existing customers for greater return on investment.

Paid subscribers to Solar Australia can receive the whitepaper by emailing jhannaford@gs-press.com.au